March 28, 2024

Partnered with Texas A&M McFerrin Center for Entrepreneurship, Lindsey Fish put on one of her biggest concerts on March 28.

Here are some of the things we did to market the event and promote her new single.

We created a mock CD that we put in every mailbox in our college neighborhood. We emphasized aspects about Lindsey that are unique to her college experience and the audience that she is catering to here— an audience of her friends and peers that are more familiar with her personality and authenticity. Hanging out the roof of a car, Dum Dum lollipops, songs about randomly showing up on his porch to profess her love, songwriting in the same book she takes her school notes in and writes her to do list on, are all classic habits that mark the time she spent as a singer-songwriter and college student simultaneously.